Food marketing in the digital age: A conceptual framework and agenda for research

Digital techniques are quickly evolving and unprecedentedly immersive. To assess the best ways to understand these new media effects, we convened a group of scholars to develop a conceptual framework for understanding the impact of the digital practices on food and beverage consumption among children and youth and a research agenda to guide future studies of that impact.

Download the report: https://www.bmsg.org/wp-content/uploads/2011/04/bmsg_report_food_marketing_in_the_digital_age_a_conceptual_framework_0.pdf