Resources

Target marketing soda & fast food: Problems with business as usual

One of the main goals of fast food and soda marketing is to make you to feel special, like the product is just for you. We reveal the tactics they use to do so in this marketing brief, part of a series on target marketing that BMSG developed for the national capacity-building initiative Communities Creating Healthy Environments (CCHE). Also available in Spanish.

View the brief: https://www.bmsg.org/resources/publications/target-marketing-soda-fast-food-problems-with-business-as-usual/.