Seven stages of the DEWmocracy 2 campaign

The seven stages of the DEWmocracy 2 campaign: (1) grassroots truck tour; (2) DEW Labs taste tests, involving 4,000 participants; (3) DEW Labs color selection and Facebook voting; (4) Twitter race to determine the names of the new beverages; (5) Facebook voting for the design of can and bottle labels; (6) voting for proposed new TV commercials, conducted online at 12seconds.tv; and (7) voting for the three finalists to determine which new flavor would join the Mountain Dew lineup. [Source: DEWmocracy 2 Media Hub, http://www.dewmocracymediahub.com/ (viewed 11 Aug. 2011).] 

The seven stages of the DEWmocracy 2 campaign: (1) grassroots truck tour; (2) DEW Labs taste tests, involving 4,000 participants; (3) DEW Labs color selection and Facebook voting; (4) Twitter race to determine the names of the new beverages; (5) Facebook voting for the design of can and bottle labels; (6) voting for proposed new TV commercials, conducted online at 12seconds.tv; and (7) voting for the three finalists to determine which new flavor would join the Mountain Dew lineup. [Source: DEWmocracy 2 Media Hub, http://www.dewmocracymediahub.com/ (viewed 11 Aug. 2011).]