Avatar Pandora Planet

Working closely with Avatar’s production team, McDonald’s developed an immersive online experience built around Pandora, the mythical planet of Avatar, with exclusive features for McDonald’s customers. [Source: “McDonald's Orders Up Augmented Reality From Total Immersion for Avatar Promotion,” Computer Graphics World, 29 Dec. 2009, http://www.cgw.com/Press-Center/Web-Exclusives/2009/McDonalds-Orders-Up-... (viewed 4 Aug. 2010).]

Working closely with Avatar’s production team, McDonald’s developed an immersive online experience built around Pandora, the mythical planet of Avatar, with exclusive features for McDonald’s customers. [Source: “McDonald's Orders Up Augmented Reality From Total Immersion for Avatar Promotion,” Computer Graphics World, 29 Dec. 2009, http://www.cgw.com/Press-Center/Web-Exclusives/2009/McDonalds-Orders-Up-Augmented-Reality-From-Total.aspx (viewed 4 Aug. 2010).]