McDonald’s AVATAR

McDonald’s advertising feedback loop: Media exposure (via cinema, television, and Internet) generates consumer awareness of the Avatar campaign, leading to restaurant visits and purchases, with specially marked packages that include URLs of online activities (including augmented reality environments and hidden object games). [Source: Promotion Marketing Association, “2010 REGGIE Awards: McDonald’s Avatar Program,” http://www.omnicontests3.com/pma_reggie_awards/omnigallery/common/autoga...{AE11AD0B-7EF2-4E38-8663-C2648A6A4F8E}.jpg&entry_id=312&competition_id=1 (viewed 11 Aug. 2011).]

McDonald’s advertising feedback loop: Media exposure (via cinema, television, and Internet) generates consumer awareness of the Avatar campaign, leading to restaurant visits and purchases, with specially marked packages that include URLs of online activities (including augmented reality environments and hidden object games). [Source: Promotion Marketing Association, “2010 REGGIE Awards: McDonald’s Avatar Program,” http://www.omnicontests3.com/pma_reggie_awards/omnigallery/common/autogallery.cfm?server_filename={AE11AD0B-7EF2-4E38-8663-C2648A6A4F8E}.jpg&entry_id=312&competition_id=1 (viewed 11 Aug. 2011).]