Thrisll Cards

“Thrill Cards” placed on the side of Big Mac packages. Any of eight different Thrill Cards triggered a web cam powered by the McD Vision software to transport a consumer to three immersive Pandora environments. [Source: Cosmin Ghiurau, “McDonalds and Avatar Augmented Reality by Total Immersion,” 20 Dec. 2009, AugmentPro, http://augmentpro.com/mcdonalds-and-avatar-augmented-reality-by-total-im... (viewed 11 Aug. 2011).]

“Thrill Cards” placed on the side of Big Mac packages. Any of eight different Thrill Cards triggered a web cam powered by the McD Vision software to transport a consumer to three immersive Pandora environments. [Source: Cosmin Ghiurau, “McDonalds and Avatar Augmented Reality by Total Immersion,” 20 Dec. 2009, AugmentPro, http://augmentpro.com/mcdonalds-and-avatar-augmented-reality-by-total-immersion/ (viewed 11 Aug. 2011).]