MyCoke Slide 3

The MyCoke Rewards home page. [Source: MyCoke Rewards, http://www.mycokerewards.com/home.do (viewed 11 Aug. 2011).]

A case study of MyCoke Rewards depicts the behavioral targeting and other tracking methods employed as participants accrue “balances” in one or more “wallets,” for use in various site activities, awards, and contests. [Source: FICO, “Boosting Sales and Site Traffic, Coca-Cola Breaks Ground in Customer Loyalty,” 2009,