Coca-Cola Goes Live with La-Teen-O’s

Coca-Cola sponsored a music talent competition aimed specifically at young Latinos in an effort to expand the company’s share of the Hispanic market. [Source: Marketvision, “Coca-Cola Goes Live with La-Teen-O’s,” http://www.mvmas.com/case_studies/case_COKE_goes_live.htm (viewed 11 Aug. 2011).

 

Coca-Cola sponsored a music talent competition aimed specifically at young Latinos in an effort to expand the company’s share of the Hispanic market. [Source: Marketvision, “Coca-Cola Goes Live with La-Teen-O’s,” http://www.mvmas.com/case_studies/case_COKE_goes_live.htm (viewed 11 Aug. 2011).