Wendy’s “Sabor de Verdad” (“Real Taste”) campaign

Wendy’s “Sabor de Verdad” (“Real Taste”) campaign, targeting Hispanic-Americans, was launched in 2010 and included television and radio commercials as well as this section of the Wendy’s website. [Source: Wendy’s, http://www.wendys.com/es-us/ (viewed 11 Aug. 2011).

 

Wendy’s “Sabor de Verdad” (“Real Taste”) campaign, targeting Hispanic-Americans, was launched in 2010 and included television and radio commercials as well as this section of the Wendy’s website. [Source: Wendy’s, http://www.wendys.com/es-us/ (viewed 11 Aug. 2011).