The banner logo from the “Pepsi Yo Sumo”

The banner logo from the “Pepsi Yo Sumo” (I Count) website, a social media marketing effort celebrating Hispanic-American society and culture. [Source: Pepsi Yo Sumo, http://www.pepsiyosumo.com/ (viewed 11 Aug. 2011).]

The banner logo from the “Pepsi Yo Sumo” (I Count) website, a social media marketing effort celebrating Hispanic-American society and culture. [Source: Pepsi Yo Sumo, http://www.pepsiyosumo.com/ (viewed 11 Aug. 2011).]