"Generation Digital"

• Approximately 70% of children 8-11 go online from home. Of those, 37% use instant messaging and 35% play games.¹
• 93% of 12 to 17 year-olds use the Internet; more than half of online teens (55%) use social networks.²
• Of the more than 25 million 12-17 year-olds in the US, 20 million are gamers.³
• A majority of 13 to 17 year-olds (57%) have cell phones. Teenagers are more likely than other mobile users to use their phones to use their phones to access shopping guides and get movie and restaurant information.⁴
• 57% of online teenagers post their own "user-generated content" on the Web, including photos, stories, art work, audio, and video.⁵

 

1 Wendy Davis, "Seven in 10 Tweens Surf Web at Home," Online Media Daily, October 27, 2006. http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=50280

2 Amanda Lenhart and Mary Madden, "Teens, Privacy & Online Social Networks," Pew Internet & American Life, April 18, 2007. http://www.pewinternet.org/PPF/r/211/report_display.asp

3 Gameasure. http://www.gameasure.com/ (viewed 21 Apr. 2007).

4 Bradley Johnson, "Understanding the 'Generation Wireless' Demographic," Advertising Age, March 20, 2006. http://adage.com/americandemographics/article?article_id=107325

5 "User-Generated Content," Pew Internet & American Life Project, November 6, 2006. http://www.pewinternet.org/PPF/r/76/presentation_display.asp (viewed 21 Apr. 2007).