Sprite's 'Green Eyed World' Web Series – 02/09/2010
Excerpt:
Coke produced an original web series for YouTube following the story of an upcoming British artist trying to make it in New York. Fans could get involved in her journey on her interactive YouTube channel powered by the Sprite brand, leaving her comments, downloading her music and even influencing her actions! The channel has recieved 2.5 million views to date, many coming from the Facebook integration which amplified buzz around each 'webisode' release on YouTube.
Date of Publication: 02/09/2010
Source: Google
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