Kraft, McDonald's, Oscar Mayer, P&G and others using social media intelligence tools that discover "the conversations that matter" – 02/09/2010
Excerpt:
...SocialSense provides a contextual approach — finding the conversations that matter — to placing digital ads on social media sites. Combining with demographic and other site data produces the best sites to reach desired targets. Agencies can use to quickly inform proposals for new-business pitches.
Key SocialSense features for advising digital ad spend:
Buzz from Across the Entire Web scans the web for sites where conversations relevant to your digital ad campaign are taking place.
Keyword Insights help identify sites where the conversation is strongest around your brands and products — and any other terms you enter.
Engagement Measurement accounts for frequency of themes in posts and influence of posters. Find sites with both quantity and quality of audience.
Sentiment Analysis tracks tone and mood around key themes on various sites.
Tag Clouds create visuals to quickly confirm sites with relevant buzzing topics and themes.
Trending Display helps identify sites where valuable conversations are gathering steam.
Integrated Quantcast™ Data reports demographics for the sites where relevant conversations are taking place. Ensure you're placing your digital ads amidst the right conversation between the right targets.
Date of Publication: 02/09/2010
Source: Networked Insights
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